Fitter. Stronger. More confident. For good this time.
1-2-1 coaching built around your job, your kids and your life — not a plan you'll quit by March.
Book your free consultation →You've started before. Then life got in the way.
January gym memberships. That app you deleted. The programme a mate sent you. Each one worked for a bit — then life got busy and it all unravelled.
That's not a willpower problem. Willpower is the thing that runs out. What's been missing is a plan built for your week and someone checking you're actually doing it.
That's the whole job.
Every session is part of a plan that progresses as you do — not whatever's free in the gym that day.
Built around your shifts, your family and your weekends. Miss one? We adjust, we don't start over.
No banned foods, no weighing broccoli, no guilt. Small changes that hold when you're tired.
A 20-minute chat. No pressure, no pitch — you'll leave knowing what's realistic either way.
Real people, real results
Busy jobs. Kids. Night shifts. Bad knees. All of them thought they'd be the exception.
What people say once they've started
“Great for complete beginners like me who found taking the initial step of going to the gym extremely challenging. Also great if you're self conscious like I was — he puts you at ease.”
“I'd always avoided gym equipment through lack of confidence. Jack showed me how to use it safely, kept me on track, and I've lost almost 2 stone.”
“He understands that people have lives and commitments, and works around them. Encouraging, supportive, and aware of the limits he sets.”
“I always felt I wasn't a ‘gym person'. His patience and gradual, challenging plans changed my attitude — I now absolutely love working out.”
“Restarting my fitness journey before my rescheduled wedding, I lost 11kg in just 10 weeks. Incredibly supportive and friendly throughout.”
“He knows just how hard to push. Clear instructions, emphasis on good form, and I leave every session feeling I've achieved something new.”
Three steps, starting today
Twenty minutes on your goals, your history and what's gone wrong before. No obligation, no hard sell — if I'm not right for you I'll say so.
Training and food designed for the life you actually have — the school run, the night shifts, the Friday takeaway.
Sessions, check-ins and someone who notices when you go quiet. That's why this sticks when the apps didn't.
Everything's included
That's under £40 a week for weekly 1-2-1 sessions — less than most people spend on takeaways they don't enjoy. Packages depend on how often you train; we'll pick the right one on your call.
Book your free consultationBeing honest about this saves us both a wasted phone call.
Jack Oxlade, Head Coach
Ten thousand hours on the gym floor, 200-odd people through the door, and not one of them handed a generic programme.
I coach people who feel behind. Nobody shouts, nobody films themselves, and nobody's judging what you can lift on day one. You'll get someone who remembers your kids' names and notices when you've gone quiet for a fortnight.
Cameron Cooper, Coach
Rehab and performance specialist. If you're carrying an old injury, a dodgy shoulder or a back that's stopped you training before, Cameron builds the plan that works around it — and then past it.
What people worry about
I'm really unfit. Will I embarrass myself?
No. Most people start exactly where you are. Session one is mostly talking and gentle movement, in a private studio — no queues, no mirrors full of gym bros, nobody watching.
I've failed at this before. Why would this be different?
Because last time nobody was watching. We fix the actual reason it stalled — no structure and no accountability once motivation dipped — rather than asking you to want it more.
I genuinely don't have time.
Two hours a week. An NHS doctor on 12-hour shifts and a bloke running three businesses both found it. We build around your diary, not the other way round.
Do I have to give up the food I love?
No. No banned foods, no meal plan you'll abandon. Mark lost 28kg and still has a beer. We change the smallest number of things that actually move the needle.
I'm in my 50s/60s. Am I too old?
No. We coach every age and ability, working around dodgy knees, backs and shoulders. Progress at your pace beats intensity you can't sustain.
What does it cost, and am I tied in?
From £160 a month for weekly 1-2-1 sessions. We'll find the right package on your free call — and you'll know the exact number before you commit to anything.
What actually happens on the free call?
Twenty minutes. I ask what you've tried, what your week looks like and what you want to be able to do. You ask me anything. Then we both decide — no follow-up spam either way.
Book your free consultation
Two minutes to fill in. I read every one myself and reply within two days.
Twelve weeks will pass either way
You can be twelve weeks further along, or exactly here reading this again. One conversation decides which.